• Quality brands never go bankrupt. You won't see JetBlue go bankrupt, or Southwest. The American airline industry, unlike almost any other American industry, has never taken quality on board.... The public cares, but airlines act like they don't. Airlines never really go bust. They screw their creditors. They screw their shareholders. You don't get rid of the dead wood. The inefficient airline lives on. In England, you're either alive or you're dead. And, when you're dead, young, efficient new airlines can rise up. How many hospitals could have been built with the money that has been shoveled into inefficient airlines? How many oil refineries? Probably as many as we need.
  Richard Branson Quotes