- Quality
brands
never go bankrupt. You won't see JetBlue
go bankrupt, or Southwest. The American
airline industry, unlike almost any other
American industry, has never taken quality
on board.... The public
cares, but airlines act like they don't.
Airlines never really go bust. They screw
their creditors. They screw their shareholders.
You don't get rid of the dead wood. The
inefficient airline lives on. In England,
you're either alive or you're dead.
And, when you're dead, young,
efficient new airlines can rise up. How
many hospitals could have been built with
the money
that has been shoveled into inefficient
airlines? How many oil refineries? Probably
as many as we need.
Richard
Branson Quotes
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